halftime show

Super Bowl Halftime Show Hits New Low

Tampa, FL February 2, 2009 -- Despite the NFL having announced in 2004 that MTV would never be involved in another Super Bowl Halftime Show, NFL officials allowed MTV "to bear it all" as producer of this year's Super Bowl Halftime Show. And bear it they did! Thereby demonstrating once again that never is not a long time in the the world of sports, entertainment and, least of all, business.

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