Sioux City, Iowa – March 29, 2019 – A three-year study performed by the respected Group for the Logical Reassessment of Paradoxical Phraseology (GLIBB) in Sioux City, Iowa has revealed that less is in fact less, rather than more, than more.

Van Gogh self-portrait: "lessened" version

The determination is expected to have a wide-reaching impact on the manufacture and distribution of homely aphorisms throughout the American Midwest, a $3 billion a year industry.

Cedar Shingle, Nebraska, June 11, 2041 -- A major study recently concluded by the Institute for Highly Normal Phenomena has determined that every individual on the planet is an incompetent buffoon. The results, while unsurprising to most laymen, nonetheless confirm scientifically for the first time an impression that has been shared by most members of the human race since, approximately, the dawn of time.

Incompetence Chart: Incompetence Levels (People), as determined by Institute for Highly Normal Phenomena

Tampa, FL February 2, 2009 -- Despite the NFL having announced in 2004 that MTV would never be involved in another Super Bowl Halftime Show, NFL officials allowed MTV "to bear it all" as producer of this year's Super Bowl Halftime Show. And bear it they did! Thereby demonstrating once again that never is not a long time in the the world of sports, entertainment and, least of all, business.

John F. Kennedy Space Center, Florida, October 12, 2006 -- Facing what may be the worst fiscal shortfall in the space agency's history, a spokesman for NASA today announced a plan to resort to the extreme cost-saving measure of acquiring most future spacecraft from budget retailer Wal-Mart. An initial consignment of six "Econo-Capsules" purchased by NASA via the Wal-Mart e-commerce website at a cost of $29.95 each (plus shipping and handling), is slated for delivery this December.

Wal-Mart Econo-Capsule